The Biometric Layer For All Things Attention

“I’ve been following Pupl for a while, and watching it evolve has been fascinating. As someone who’s deliberate about how I spend my time online, I’m especially drawn to the idea of optimizing my attention - not just tracking it, but truly understanding it. I’ve suspected I might have ADHD for a while, yet I’ve never been diagnosed. I’ve taken all the usual online tests and tried multiple platforms, but the results are always subjective; depending on my mood, I can ‘have ADHD’ one day and not the next. Traditionally, getting real clarity about something like this requires a drawn-out, clinical process, but Pupl makes it quick and accessible. What stays with me is the thought that something so complex, once locked away in research labs, now fits in my pocket. It feels like a glimpse into a future where understanding our own minds is as natural as unlocking our phones”

“​​I’ve spent years caught in the loop of second-guessing if I have ADHD, or if this is really just the person I am - hoping that an answer would help me navigate my struggles. Pups cut through that noise with something I’ve never had before: objective, science-backed clarity. For the first time, it felt less like self-diagnosis and more like being seen”

"The truth is, most schools in India don’t have a full-time counsellor. Even when we spot a child who might need help, proper testing is expensive — and that’s where most parents hesitate. And when families do agree to see a counsellor, the process is often flawed. Parents do most of the talking, sometimes downplaying the problems because they don’t want to believe their child might have a learning difficulty. The result is a biased picture and no real solution. Pupl changes that. It’s quick, affordable, and objective. It doesn’t depend on anyone’s opinion — not the parent’s, not the teacher’s — just clear, unbiased data. That means more children get the right help, without delays or huge costs."

I once taught a boy in Class 5 who was always in trouble — fidgeting, forgetting homework, blurting out answers. His parents were fed up, the teachers had lost patience. We all assumed he just didn’t care.Years later, I met him again as an adult. He told me he had finally been diagnosed with ADHD, and that years of being called “lazy” and “naughty” had crushed his confidence. He said, “Ma’am, if only someone had known back then, my whole school life would’ve been different.” That’s why Pupl matters. It means we can identify issues early, with proof instead of guesswork — and save a child from carrying an unfair label for life